About

After working in online marketing for over 13 years and developing dozens of successful website offers, we realized that our procedures and formulas for determining our TrueROI was just getting way too cumbersome and time intensive. We successfully started tracking all of our detailed revenue and expenses from various reporting systems back in the early 2000’s, but as the years progressed and the more accurate our data mining became, the more time and resources we had to divert to the manual process of tracking this data back to our original traffic sources. We knew that some of our campaigns were making us a lot more money than others and with this information we were able to shut down our non-performing campaigns and spend more marketing dollars on our top performers. Not just the high converting campaigns, but the high TrueROI campaigns. We knew which keywords had a high rate of repeat buyers, which banners had a high refund rate, which affiliates generated chargebacks, etc.

We decided to develop the ValuLogix tracking platform to give us these answers in real-time without having to manually dig through various different systems or host our websites on someone else’s servers. With the ease of placing a pixel or pinging an API, we were able to capture all of the information we needed from multiple systems instantly in one place to give us a real-time picture of our marketing.